Accountability cues refer to a person's ability to be identified and therefore, accountable for their actions. If accountability is low, a person feels that they can behave however they want because they "can't" get caught (Prentice-Dunn & Rogers 1982,1983).
Attentional cues focus a persons attention outwards from the self. This leads to a decrease in self-awareness, which then allows the person to focus more on the situation at hand and to think less of the long-term consequences of their behavior (Prentice-Dunn & Rogers 1982,1983).
Deindividuation happens a lot at many of the spring break locals all over the world. People literally lose control of their identity and go nuts, which is the point... what happens in Padre, stays in Padre. The spring break my junior year of high school was a particularly crazy event. My best friend from McAllen had never drank in her life, was a virgin, and thought pot was gross. We got the the beach and the first day was mayhem, their were drunk people in swarms around you and my best friend was overwhelmed and felt left out. Finally, with a little peer pressure, she had her first drink... after that it was balls out for her. She went nuts, she slept with her boyfriend (sober), got wasted every night for a week, and by the end of the week, she had tried pot. On monday the pictures began to surface on Facebook, and her face said it all... She was mortified. Her identity had returned and proof of her deindividuation was all over the internet. Needless to say, that was one of the best spring breaks ever!
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Prentice-Dunn, S., & Rogers, R.W. (1983). Deindividuation in aggression. In R.G. Geen & E.I. Donnerstein (Eds.), Aggression: Theoretical and empirical reviews: Vol. 2. Issues in research (pp. 155-171). New York: Academic Press.